Post by account_disabled on Mar 12, 2024 3:09:36 GMT
The alert right in your browser and it will even show you what the change was. Even if you are following retailers and competitors via an RSS feed using a tool like Page Monitor can be useful since site changes and soft launches often precede formal announcements. The only drawback is you cant convert the alerts to an RSS feed. Brand and keyword alerts It would be negligent not to mention news alerts. Google Alerts is the best known of course but it actually misses a lot. My favorite alert tool is Talkwalker which is useful even at the free level. talkwalker.png Ive also recently added SocialMention to my tool box. socialmention.png.
Note that both of these have RSS feeds available. One of the advantages of Europe Cell Phone Number List building a digital listening post is to have every listening channel in one place so you want to grab these as feeds instead of email digests which will allow you to add it to Feedly along with everything else. Digging a little deeper into Talkwalker think beyond your industry keywords and follow the people behind them. Get alerts on your competitors. Get alerts on their Clevel executives and spokespeople to see where theyre getting quoted. Follow your competitors execs and employees Many of us will follow a competing company on Twitter but thats more often than not a marketing feed curated for the masses.
Youll likely learn nothing novel. If you really want to know whats coming up what that competitor is struggling with and who theyre reaching out to then you need to figure out who runs their marketing who builds their site who writes for them and so on and watch those people too. Add them to a private Twitter list called Competitors. I dont use RSS for these due to the sheer volume of noise they generate but and theyre good for picking up hints about what theyre working on. The key here is to stay.
Note that both of these have RSS feeds available. One of the advantages of Europe Cell Phone Number List building a digital listening post is to have every listening channel in one place so you want to grab these as feeds instead of email digests which will allow you to add it to Feedly along with everything else. Digging a little deeper into Talkwalker think beyond your industry keywords and follow the people behind them. Get alerts on your competitors. Get alerts on their Clevel executives and spokespeople to see where theyre getting quoted. Follow your competitors execs and employees Many of us will follow a competing company on Twitter but thats more often than not a marketing feed curated for the masses.
Youll likely learn nothing novel. If you really want to know whats coming up what that competitor is struggling with and who theyre reaching out to then you need to figure out who runs their marketing who builds their site who writes for them and so on and watch those people too. Add them to a private Twitter list called Competitors. I dont use RSS for these due to the sheer volume of noise they generate but and theyre good for picking up hints about what theyre working on. The key here is to stay.